Directing Brand Strategy and Creative Operations.
Establishing Market Authority and Operational Clarity.
Edge Building Solutions
Partnered with the Marketing Director for three years as the fractional creative director to rebrand the parent organization, align and refresh its four subsidiary companies, and recently launched luxury brand Fortiva Outdoor Cabinetry.
Handled all creative direction and asset development across every touchpoint, including website designs, convention booths, employee uniforms, marketing assets and the physical interior design of their office spaces.
Euro Pratik
Positioned and adapted an international brand to successfully launch in the US retail and commercial market. Led the entire brand refresh, creative direction, and market strategy while working face-to-face with the marketing director.
Two years of this consistent strategy included 4 major national conventions—including IBS in Las Vegas and Florida—and scaled the brand into 27 retail locations, including Ganahl Lumber.
The Mills Groupe
Partnered directly with the founder over four years as the fractional creative director to develop the assets and infrastructure needed to bring his initial brand designs to life for premium placement.
Developed all assets, font systems, and art direction across the entire portfolio. Designed the websites, investor pitches, business cards, event booths, airport signage, merchandise, etc...
Cat Jab Social
I partner with the founder—a former corporate TV executive—to handle brand refreshes, websites, and social systems for a high-profile roster of celebrities and executives. I step in to run the visual strategy for her top accounts, making sure their look is completely aligned and premium from their main web platforms down to their daily social feeds.
I turn raw concepts into organized brand foundations, custom website designs, and structured layout guidelines. By building clear font systems and social media asset templates, I make sure their creative teams can produce daily content fast while keeping the visual identity tight and high-end.
