Partnered with the Marketing Director for three years as the fractional creative director to rebrand the parent organization, align and rebrand its four subsidiary companies, and recently launched luxury brand Fortiva Outdoor Cabinetry. Handled all creative direction and asset development across every touchpoint, including website designs, convention booths, catalogues, marketing assets and the physical interior design of their office spaces.
Positioned and adapted an international brand to successfully launch in the US retail and commercial market. Led the entire brand refresh, creative direction, and market strategy while; videos, social content, LinkedIn, email marketing, pitch decks, canva templates, etc.. working face-to-face with the marketing director. 18 months of this consistent strategy included 4 major national conventions—including IBS in Las Vegas and Florida—and scaled the brand into 27 retail locations, including Ganahl Lumber ad their in-store displays.
Partnered directly with the founder over four years as the fractional art director to develop the assets and infrastructure needed to bring his initial brand designs to life for premium placement. Developed all assets, font systems, and creative direction across the entire portfolio. Designed the websites, investor pitches, business cards, event booths, airport signage, merchandise, etc...
I partner with the founder—a former corporate TV executive—to handle brand refreshes, websites, and social systems for a high-profile roster of celebrities and executives. I step in to run the visual strategy for her top accounts, making sure their look is completely aligned and premium from their main web platforms down to their daily social feeds.
Gina Kirschenheiter Real Housewives OC: Led the complete visual strategy and premium brand development for this high-profile celebrity real estate venture, building out a clean, high-end identity that stands out in a competitive luxury market.
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